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Last updated January, 2025
This privacy notice for Vitalsigns Innovation AB ("we," "us," or "our"), describes how and why we might collect, store, use, and/or share ("process") your information when you use our services and/or products ("Services"), such as when you:
Questions or concerns? Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at info@vitalsigns.se.
The personal information that we collect depends on the context of your interactions with us when using the Services, the choices you make, and the products and features you use.
Sensitive Information. We do not process any sensitive information.
Automated decision making. We do not do any automated individual decision making.
All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.
When visiting our site
Cookies
We use cookies and other tracking technologies to gather information about your browsing behavior on our site. For more information, please see our cookie notice. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.
In some cases it is possible that third party cookies are stored on your device once you enter our site (third party cookies).
In the event that third party cookies are used or if cookies are used for analytical purposes, we will separately notify you in conjunction with this Data Protection Policy and, if applicable, ask for your consent.
Server log files. The provider of this website and its pages automatically collects and stores information in so-called server log files, which your browser communicates to us automatically. Depending on how you interact with us, this log data may include your IP address, device information, browser type, and settings and information about your activity in the Services (such as the date/time stamps associated with your usage, pages and files viewed, searches, and other actions you take such as which features you use), device event information (such as system activity, error reports (sometimes called "crash dumps"), and hardware settings)
Device Data. We collect device data such as information about your computer, phone, tablet, or other device you use to access the Services. Depending on the device used, this device data may include information such as your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model, Internet service provider and/or mobile carrier, operating system, and system configuration information.
Location Data. We collect location data such as information about your device's location, which can be either precise or imprecise. How much information we collect depends on the type and settings of the device you use to access the Services. For example, we may use GPS and other technologies to collect geolocation data that tells us your current location (based on your IP address). You can opt out of allowing us to collect this information either by refusing access to the information or by disabling your Location setting on your device. However, if you choose to opt out, you may not be able to use certain aspects of the Services.
This data is recorded on the basis legitimate interest in the technically error free depiction and the optimization of the operator’s website. In order to achieve this, server log files must be recorded.
When creating an account (in our app or on our site)
We collect personal information that you voluntarily provide to us when you sign up for our Services, newsletter or when creating an account or express an interest in obtaining information about us or our Services.
The personal information we collect may include the following:
We use this information to enter into agreements, deliver our services, enable billing of services, and, when necessary, perform hardware and software updates as well as provide technical support.
Legal basis:
We process your information to fulfil the obligations we have under our agreement with you when you sign up.
When you use our services we collect and use the following personal information about you:
We process your personal information for the following purposes:
1. to respond to user inquiries/offer support to users. We may process your information to respond to your inquiries and solve any potential issues you might have with the requested service.
2. To fulfill and manage your orders. We may process your information to fulfill and manage your orders, payments, returns, and exchanges made through the Services.
3. To request feedback. We may process your information when necessary to request feedback and to contact you about your use of our Services.
4. To manage and administer the customer relationship between you and us. We may process the personal information you send to us to handle customer service matters, to further develop and/or follow up on our Service offerings, to optimize our product range and/or to develop marketing activities for future customers, for tailored information about updates etc. of our Services to you.
5. To deliver promotional campaigns and advertising to you. We may process your information to develop and display personalized content and advertising tailored to your interests, location, and to distribute our newsletters to when applicable. For more information see our Cookie Notice.
7. To identify usage trends. We may process information about how you use our Services to better understand how they are being used so we can improve them.
8. To analyse the use of our Website and App. We may process your information in order to analyse your use of our website, user demographics, interest and behaviour to optimise the services we offer to you and other customers. For more information see our Cookie Notice.
9. To process registration of your account. We may process your information in order to maintain the user account you may have with us
Legal basis:
Our processing of the information above is primarily based on the agreement we have with you (our obligation under the agreement to perform services for you). Regarding points 4, 5, and 8 above, the processing is based on our legitimate interest in developing our services for you and ensuring a high level of service and satisfactory delivery of our services to you.
We may market our services to you via email, mail, SMS, or phone. If you do not wish to receive direct marketing, you can always opt-out using the options provided in the messages we send you or unsubscribe. You may also cancel this at any time by contacting us at info@vitalsigns.se.
In certain specific situations, we may contact you to ask if we may share how you have benefited from our services, leading to a positive customer experience and potentially saving lives. We will never share information about you or your contact persons (if you are a company) unless we receive your explicitly consent for such sharing.
When you use our services, we collect and use the following personal information about you:
We use this information for the following purposes:
Legal basis:
The processing of your personal data for marketing purposes is primarily based on our legitimate interest in such processing for the benefit of our customers and potential customers.
We sometimes offer features for you as a customer or prospective customer to recommend others to become customers, for example, through our website, via sales representatives or partners, or by "recommending us" on our website or in our app. To enable this, you provide us with information about contact persons at the companies we should contact. The information we collect from you and process includes:
We process your personal information for the following purposes:
To establish contact with the specified individuals or when the referral is a company, the contact persons, to offer our services. Remember that when you provide us with personal data about referrals, we rely on you to inform them about our privacy policy and how we handle their personal data.
Legal basis:
Our processing of personal data regarding referals as mentioned above is based on our legitimate interest in taking steps toward entering into an agreement with the referred individual's company.
Unfortunately at times we may need to process personal data to handle and respond to complaints, address requests from authorities, comply with regulatory inspections, or resolve disputes, such as establishing, asserting, or defending legal claims.
In this aspect we may collect the following personal information:
We process your personal information for the following purposes:
Legal Basis:
Our processing of personal data regarding protecting legal interests as mentioned above is based on our possibility and right to fulfil our legal obligations.
Vendors, Consultants, and Other Third-Party Service Providers. We may share your data with third-party vendors, service providers, contractors, or agents ("third parties") who perform services for us or on our behalf and require access to such information to do that work.
Each recipient of your personal data is subject to legal or contractual obligations equivalent to those applicable to us, including the obligation to process your personal data securely and in compliance with applicable data protection legislation.
We may share personal information with the following third parties:
We may use cookies and similar tracking technologies (like web beacons and pixels) to gather information when you interact with our Services. Some online tracking technologies help us maintain the security of our Services, prevent crashes, fix bugs, save your preferences, and assist with basic site functions.
We also permit third parties and service providers to use online tracking technologies on our Services for analytics and advertising for our products, including to help manage and display advertisements, to tailor advertisements to your interests, or to send abandoned shopping cart reminders (depending on your communication preferences). The third parties and service providers use their technology to provide advertising about products and services tailored to your interests which may appear either on our Services or on other websites.
Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice:
Specific on Google Analytics
We may share your information with Google Analytics to track and analyze the use of the Services and our homepage. The Google Analytics Advertising Features that we may use include: Remarketing with Google Analytics, Google Display Network Impressions Reporting and Google Analytics Demographics and Interests Reporting. To opt out of being tracked by Google Analytics across the Services, visit https://tools.google.com/dlpage/gaoptout. You can opt out of Google Analytics Advertising Features through Ads Settings and Ad Settings for mobile apps. Other opt out means include http://optout.networkadvertising.org/ and http://www.networkadvertising.org/mobile-choice. For more information on the privacy practices of Google, please visit the Google Privacy & Terms page.
We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although If a data breach that significantly affects you or your personal data occurs, such as one that poses a risk of fraud or identity theft, we will contact you to explain what has happened and provide advice on how to mitigate any potential negative effects of such a data breach that are relevant to you.
We do not knowingly collect, solicit data from, or market to children under 18 years of age, nor do we knowingly sell such personal information. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Services. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at info@vitalsigns.se.
As the data controller, we are responsible for ensuring that your personal data is processed in accordance with applicable data protection laws and that you can effectively exercise your rights as a data subject. You can contact us at any time if you wish to exercise your rights. You will find our contact details at the beginning of this privacy notice.
We are obligated to respond to your request to exercise your rights within one month of receiving your request. If your request is complex or if we have received numerous requests, we may extend the response time by an additional two months. If we are unable to take the action you have requested within one month, we will inform you of the reason for the delay and your right to lodge a complaint with a supervisory authority and to seek a legal remedy.
You will not be charged for any information, communication, or actions we take to handle and respond to your request. However, if your request is manifestly unfounded or excessive, we may charge an administrative fee to provide the information or take the requested action, or we may refuse to comply with your request altogether.
You have the right to request information from us about the use of the personal data that concerns you.
You also have the right to obtain a copy of this information.
At your request or on our own initiative, we will correct or delete data that is incorrect or limit the processing of such data.
You have the right to object to such processing of your personal data that occurs on the legal basis that we have a legitimate interest.
You also have the right to limit the processing, e.g. if you believe that the information is incorrect.
In some cases you have the right to receive your personal data in a machine-readable format or, if it is technically possible, to have the data transferred to a third party of your choice.
You also have the right to request that your data is not processed for direct marketing purposes and not to be subject to automated decision-making.
In certain circumstances, you may also have the right to object to the processing of your personal information. You can make such a request by contacting us by using the contact details provided in the section "HOW CAN YOU CONTACT US ABOUT THIS NOTICE?" below.
We will consider and act upon any request in accordance with applicable data protection laws.
You also have the right to complain to your Member State data protection authority or UK data protection authority.
If you are located in Switzerland, you may contact the Federal Data Protection and Information Commissioner.
Withdrawing your consent: If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time. You can withdraw your consent at any time by contacting us by using the contact details provided in the section "HOW CAN YOU CONTACT US ABOUT THIS NOTICE?" below.
However, please note that this will not affect the lawfulness of the processing before its withdrawal nor, will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.
Opting out of marketing and promotional communications: You can unsubscribe from our marketing and promotional communications at any time by clicking on the unsubscribe link in the emails that we send, or by contacting us using the details provided in the section "HOW CAN YOU CONTACT US ABOUT THIS NOTICE?" below. You will then be removed from the marketing lists. However, we may still communicate with you — for example, to send you service-related messages that are necessary for the administration and use of your account, to respond to service requests, or for other non-marketing purposes.
Cookies and similar technologies: Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Services. For further information, please see our Cookie Notice.
Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this privacy notice.
We may update this privacy notice from time to time. The updated version will be indicated by an updated "Revised" date at the top of this privacy notice. If we make material changes to this privacy notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy notice frequently to be informed of how we are protecting your information.
If you have questions or comments about this notice, you may email us at info@vitalsigns.se or contact us by post at:
Vitalsigns Innovation AB
Kräftriket 9A, 114 19 Stockholm, Sweden
Stockholms län 114 19
Sweden
